Indian Satellite TV (DTH) Players : The War has Begun
October 9th,
2008
2008
ALRIGHT!!! THE PARTY IS ON. The war has begun with the latest entrant being Bharti in the Indian Satellite TV (DTH) space. Bharti entered the market with the brand name “Airtel Digital TV” a day before. For the past one week, Airtel was running teaser campaign (”See you at home soon”) for its Digital TV launch. Reliance retaliated almost overnight by takign over this teaser campaign almost same to Airtel one and played the spoiler for Airtel. Remember that age old Pepsi Vs. Coca Cola advert battles. That’s what Reliance did to Bharti.
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